Concepts for Fuze Tea UK relaunch
The brief was aimed at shoppers who may have dropped while they shop.
"Create a mockup of an in-store poster that highlights Fuze Tea as an all natural and sustainability focussed tasty beverage with a delightful taste that shoppers simply have to try.
"Also try a route that stresses its de-stressing side too."
So someone has finally admitted that shopping is stressful...?
The mock ups were designed to be impactful and easy to read from a distance with some lines that shoppers would relate to.